- Campaign list.
- Spend by campaign.
- Conversion quality.
- Landing pages.
- Search term history.
- Brand and competitor exclusions.
- Asset approval rules.
Workflow
AI Max Migration Control Plan
For Paid search lead, demand gen manager, or agency strategist when Dynamic Search Ads, automatically created assets, or campaign-level broad match settings are scheduled to upgrade to AI Max. The workflow produces migration risk score, campaign control checklist, and test campaign selection. Success means no high-spend campaign migrates without exclusions, landing-page fit, and review cadence defined.
LaneAI search and ads
OwnerPaid search lead, demand gen manager, or agency strategist
Briefs4
Trigger
Dynamic Search Ads, automatically created assets, or campaign-level broad match settings are scheduled to upgrade to AI Max.
- Owner
- Paid search lead, demand gen manager, or agency strategist.
- Review
- Review search terms, assets, and conversion quality weekly.
- Metric
- No high-spend campaign migrates without exclusions, landing-page fit, and review cadence defined.
Run it
Operating shape.
- Migration risk score.
- Campaign control checklist.
- Test campaign selection.
- Exclusion list.
- Page gap list.
- Review cadence.
Steps
Control the first pass.
- Export affected campaigns.
- Rank by spend and conversion quality.
- Map campaign intent to landing pages.
- Mark exclusions and brand constraints.
- Identify campaigns that need page cleanup before upgrade.
- Pick one low-risk campaign for early testing.
- Review search terms, assets, and conversion quality weekly.
Prompt
Starting point.
Create an AI Max migration control plan from these campaigns, spend, landing pages, search terms, exclusions, and conversion metrics. Score migration risk, choose the first test campaign, list controls to preserve, and identify page gaps to fix before upgrade.