Editorial Method

GTM Wire publishes only when a source-backed AI update creates a plausible GTM workflow change.

Standard

Every brief must answer:

• What changed?
• Why does it matter for GTM work?
• Which workflow changes?
• What use case becomes possible?
• How is this different from prior AI capabilities?
• What needs human review?
• What should be measured?

Source Policy

• Use primary sources when possible.
• Link the source in every brief.
• Avoid unsupported claims.
• Skip updates that do not change GTM work.

Automation Gate

The monitor scans AI, search, ads, CRM, sales, and marketing-system sources. Candidates are scored for GTM workflow impact.

Automated drafts must pass:

• Source URL checks.
• Required section checks.
• GTM audience checks.
• Practical action checks.
• Plain-language readability checks.
• Technical-jargon translation checks.
• Hype-language checks.
• Site build validation.

Draft Readiness

A candidate is draft-ready only when it is new, source-backed, score 2 or higher, and shows both an AI signal and a GTM workflow signal.

The monitor skips generic AI announcements, weak product updates, old links, missing source URLs, and items without a clear workflow consequence.

Plain English

Technical terms can appear when the source requires them. They do not earn publication on their own.

Every draft must translate technical language into operator actions: review, approve, route, score, audit, refresh, test, measure, assign, track, or similar GTM work.

Editorial Voice

Plain English. Short paragraphs. No hype. No model-benchmark filler.

The goal is to help RevOps, demand gen, sales, lifecycle, support, and GTM leaders decide what to test next.